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The Consumer of the Future – Rethinking Retail Together

  • Writer: Nordic Initiative
    Nordic Initiative
  • Sep 22
  • 2 min read

The Nordic Retail Summit is back in Malmö this October with one clear theme: The Consumer of the Future.


Tomorrow’s customers are rewriting the rules of retail - demanding trust, loyalty, speed, and seamless experiences powered by AI. 


Over two days, retailers, banks, loyalty and payment experts, and global brands will take the stage to share real cases, bold ideas, and practical answers.


We have a packed program with inspiring speakers and discussions, and more to come. Stay tuned for the session “The Wallet Evolution – Trust & the Next-Gen Consumer,” which will explore how digital wallets are shaping loyalty, identity, and customer trust.


Here are just some of the experts you’ll meet


  • Tom Peace, Loyalty Thought Leader – Opening Keynote: The Consumer of the Future 

  • Rasmus Houlind, Author & CXO, Agillic – From Personalisation to AI Agents 

  • Peter Anders Franch, Matas – Adapting Nordic retail to the future 

  • Chris Kjær Sørensen, Landfolk – How a startup uses AI to win hearts 

  • Kavi Kumaran, IKEA – Global payments done right 

  • Birgitta Søderlund Rietz, H&M – Global payments done right 

  • Evelien Witlox, ECB – Trust and resilience with central banks 

  • Elin Rittola, Sveriges Riksbank – Head of Payment Analysis and Innovation 

  • Knut Sandal, Norges Bank – Head of Payment Analysis and Innovation 

  • Aleksi Grym, Bank of Finland – Head of Fintech 

  • Samuel Eddie Mogensen, Danmarks Nationalbank – Digitalization Task Force Lead 

  • Atze Faas, EuroCommerce – Advisor Payments 

  • Santiago Cabeza, Nexo Standards – Business Development 

  • Samee Zafar, Edgar Dunn & Company – Payments in the age of agentic commerce


And it doesn’t stop at keynotes and panels. Interactive roundtables put you in the driver’s seat—shaping outcomes on AI, loyalty, personalisation, privacy, and seamless payments.


It’s more than an event - it’s the debate that defines how we meet the consumer of the future.

Seats are limited. Will you be in the room?


Join us in Malmö this October.

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