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Stockholm Meetup February 6

Updated: Jan 17

Evelien Witlox, Director of Digital Euro at ECB
Evelien Witlox, Director of Digital Euro at ECB

Dear all,


I hope you had a restful holiday season and are ready for an exciting 2025!


Since 2022, we’ve grown into a strong, unified group gaining industry-wide recognition. This year, we’re set to shape the future of retail with bold innovations and customer-first solutions across the Nordics.


Upcoming Meetup: February 6 in Stockholm


This first meetup of 2025 will set the tone for a transformative year. We’ll connect, align, and define our strategic priorities, ensuring Tier 1 merchants lead with innovation and redefine retail.


Key Highlights:


  • Nordic Merchant Service Framework & Payment Initiatives: Focused discussions on actionable next steps for seamless execution.

  • Better Customer Service and Retail Media Innovation: Unlocking insights to build scalable offerings and strengthen bottom lines across the Nordics.

  • Digital Euro Impact: Evelien Witlox, Director of Digital Euro at the ECB, will deliver a keynote address, followed by a panel discussion with Nordic central banks, moderated by Birgitta S. Rietz of H&M.

  • Strategic Planning: Summit 2025 arrangements, Tier 1 recruitment, emerging trends, and a comprehensive overview of our 2025 marketing strategy.


We continue our journey to shape the future of retail innovation, drive impactful initiatives, and steer market trends.


We look forward to seeing you in Stockholm.



Kind regards,


Iren Tranvaag

CEO, Nordic Initiative



 

Evelien Witlox, Director of Digital Euro at ECB
Evelien Witlox, Director of Digital Euro at ECB

Evelien Witlox is the program director in charge of the Digital Euro project of the ECB. She has extensive managerial experience in the payments industry, amongst others as Global Head of Payments within ING and General Director Products and Innovation within equensWorldline. 


Evelien has been a board member of both European Payment Council and European Automated Clearing House Association. She has driven the roll out and implementation of EMV, Instant Payments and PSD2 on a European level in her respective companies. 


Evelien has a master degree from the Technical University of Eindhoven and from Tilburg University.

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